I am joining in on all the Pepsi IPL action in my own style with the #CrashThePepsiIPL activity at BlogAdda.
This Pepsi IPL, it’s not just about cricket. It’s time to crash with your own created ad! Make your own Pepsi ad & if it’s chosen, it could play on TV during Pepsi IPL! And hey, it doesn’t end here… Even if you’re chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?
There are those ad campaign that catch audience attention, leave a favorable impression in their minds and convince them to happily loosen their purse strings and buy whatever the ad is trying to sell without delay.
Then there are those campaigns that, despite the presence of popular, most recognizable faces, left a foul taste in viewers’ mouths, making them scratch their heads wondering- what were they thinking?
Here’s our list of the ten latest, cringe-inducing, eminently forgettable ad campaigns to hit the idiot box.
Don’t agree? Feel free to scroll down and leave your own list in the comment space below!
Salman Khan in Revital ad
That the ad starts with Salman Khan talking about ‘a bhag-daud bhari zindagi’ right after stepping off a treadmill conveniently placed indoors might be overlooked.
But how smart is it for a man three years short of turning 50 and still single to announce to the world he’s been popping a particular brand of energy pills? Not very but hey, who better to sell the worst product placement ever than the man known for effortlessly selling the worst scripts ever?
Aishwarya Rai in Loreal ad
Almost as a rule, if an ad features Aishwarya Rai, it must annoy some of us. However, the latest Loreal ad figures low on our ‘terrible ad campaign list’ for one and one reason alone- the dubbing artist.
That’s right folks, except for the punchline that Rai delivers in the end, the faceless dubbing artist rescues viewers from the voice that could easily vie for top spot in the most annoying voices ever with Saif Ali Khan.
Saif Ali Khan and Kareena Kapoor in Head & Shoulders’ ad
Even if you get past the unforgivably annoying sound of Saif Ali Khan’s voice, his discomfort at being forced to fawn over and rave about Bebo’s dandruff-free scalp sticks out like a sore thumb- even more than the non-existent chemistry between him and Bebo and the weak script itself.
Sushmita Sen in Colgate ad
Now, the idea behind the ad might have been to sell as many tubes of the toothpaste. Unfortunately, it loses most viewers the moment Sushmita Sen smiles at herself in that mirror. I am sorry because I could not get a video of this ad in Hindi.
From that point onward, the only thought that occupies viewers’ minds is- what makes those teeth so impossibly white? Is it an actual teeth whitening job? Or was Sen accidentally left a few extra minutes in the tanning bed to create that eye-popping contrast?
Madhuri Dixit in Olay ad
White. Whiter than the whitest white. Enough said.
Bob Biswas in Quickr ad
Now, the ad has a promising beginning but loses plot the second Bob Biswas loses his pants. Then it’s just a race to see who reaches for the remote quickr than the rest.
Mahendra Singh Dhoni in Ashok Leyland ad
The ad’s smart quotient takes a nosedive the moment you hear the line ‘aap kaun hain, bhaisaab?’ being said to Indian cricket’s most recognizable faces ever.
The real problem, though, lies with what Dhoni’s saccharine-sweet, humble ‘aapko jitane ke liye hi to jeete hain hum’ variety of lines. Watch the ad in the middle of India’s disastrous innings and you will know where Ashok Leyland has gone wrong with this one.
If at first you can’t annoy them enough, play, play it again.
That seems to be the mantra permanently shaping ideas at Idea Cellular’s creative team.
Honey Bunny has grown ubiquitous, thanks to the kind of marketing overdose not seen since the Abhishek Bachchan’s ‘what an idea sirjee’ days.
Virat Kohli in Celkon ad
That the blatantly sexist ad could not have been worse-timed was noticed by Twitterati and beyond.
Our take? The ad should come with a disclaimer- Virat’s embarrassingly inappropriate ways of ‘pataoing (impressing) girls’ might lead you to legal troubles you could do without. Imitate him at own risk.