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How Facebook is Trying To Make Better Mobile Ads


Facebook has mobile mostly figured out. At the beginning of the year, the category generated nearly three-quarters of the social networking company’s advertising revenue. But Zuckerberg’s execs are betting there’s still plenty of room for growth.

Facebook is currently developing new ad formats for mobile devices that “it hopes will deliver more immersive experiences for customers and greater value for advertisers,” according to the Wall Street Journal. For example, a prototype of the new offering allows marketers “to create fully-branded, interactive destinations within the Facebook environment, featuring full-screen video, product information and other content.”

That’s beneficial to advertisers because many mobile ad formats don’t work well on smaller devices, especially those that are essentially sized-down version of their desktop equivalents.

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“We’re trying to give marketers a canvas that’s more engaging,” Facebook chief product officer Chris Cox told the Journal. “We’re working on creating things that…

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