Facebook seems to be the best advertising and marketing base for thousands of brands. In fact, almost every business has made its presence felt in this platform. However, something changed after some time – for a while, marketers and advertisers saw a plateau in the page’s progress. Ever since Facebook changed a few algorithms in its marketing model due to the crisis it faced, very few remained in taking Facebook as the biggest solo medium to get business traffic.
How did it happen that some marketers are creating magic with certain Facebook strategies whereas others see stunted growth in traffic? Described below are essentials of a revolutionary method that will help you master Facebook Marketing.
Generate leads with existing customers and fans
Focus on generating leads rather than on getting overly promotional. Remember that your existing customers have a huge potential to bring more traffic to your business. They can create ripples if you can tap in their interest and make them more engaged and involved. The basic concept behind generating leads on Facebook these days is the chain reaction. If one of your followers likes your page, his/her friends get a notification in the news feed. Then, when like-minded friends see this notification in their news feed, the chances of them visiting your page becomes higher. This is one of the best strategies that can greatly help in Facebook Marketing.
Generate quality content
Keyword filling and stuffing once helped people get their website go viral. However, it now boils down to content. Gone are the days when people just wanted to be all over Facebook, mindlessly liking everything coming their way. With so many social media platforms and so little time to spend on each and every one, people are engaging only in the content that matters to them most. When this focus is coupled with informative and interesting content, the chances of your business getting visible and noticeable becomes higher. Therefore, maintain high quality content. If you can’t produce quality content, you can hire professionals that provide the best service. Although it can cost you money, it is worth the investment and gives high ROI.
Update the page daily
Have you noticed that successful businesses put regular updates on Facebook? This is one of their strongest Facebook strategies. The biggest mistake most small businesses or those just starting out marketing on social media do is their failure to put regular updates. Remember the saying ‘out of sight, out of mind’? That’s one thing that applies seriously here. People remember you as long as they see updates from you and your business. Once you go out of sight, you go out of the mind of your followers. So remember the golden rule – update daily. Keep it informative, interesting and fun to read.
Create offers and polls
Anyone gets attracted to freebies and incentives, so if you have a product that you can give out as a sample, don’t hesitate to put it on an offer. It can boost your brand and get your product go viral. If you aren’t comfortable in giveaways, opt for polls. People are interested to find views as well as know others’ views. A poll can attract people to your Facebook page and their voting can make other people take notice of your brand, setting up the chain reaction of attracting even more viewers. It’s like a domino effect and can work like magic as one of the Facebook Strategies that get traffic to your site and boost your business.
Allow others to help
Sometimes, you cannot handle everything on your own. It is wise to take professional help because these professionals have a huge experience in their respective fields. They know what works and what doesn’t. Moreover, there are numerous websites that provide Facebook marketing services. Even Facebook has a paid ads service that is quite affordable and gives you excellent results. There is a tool called Insights that helps you track the traffic to your page. It provides traffic statistics as well as the likes and shares your page gets from various locations.
Facebook Marketing is for the wise and for those who can apply out-of-the-box strategies to boost their business. Don’t underestimate the power of Facebook marketing and apply all successful strategies possible to the best of your interests.